design + architecture
With more than one hundred years of history, the Taya, a well established haberdashery, has announced an open competition to renovate their main branch in Ginza, Tokyo a district primarily known for high end retail shops. Currently, the store consists of three floors. The basement floor is used as a storage room and is not to be disturbed. The ground floor is used for retail space and changing rooms, and should also remain as is. The second level is used as an office and kitchen space and will be replaced by a tea area, executive space, and changing rooms.
For this renovation project, three observations inspired our design process. First, we noticed that the merchandise is congested onto the main floor and must instead be organized in a way that can be presented provocatively and evocatively throughout the store. Second, the ground floor must suggest access to the second level, although only V.I.P customers have access to the floor above. Lastly, the store itself must epitomize Taya’s identity: tradition in men’s wear and quality of authenticity. Therefore, the intention is to integrate an element or a venue to the store that will stage and circulate the items in a profound way and add a museum component to the store.